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Craig Is the CMO of Speedoconnect,an Internet Services Provider That

Question 95

Multiple Choice

Craig is the CMO of Speedoconnect,an Internet Services Provider that has been consistently losing market share for the past three quarters.Craig conducts a customer analysis to understand the weaknesses in the company's service operations.Which of the following groups is most critical in this customer analysis?


A) competitors' customers
B) former customers
C) potential customers
D) current customers

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