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    Exam 4: Analyzing Consumer Behavior
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    Which of the Following Types of Variables Characterizes the Differences
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Which of the Following Types of Variables Characterizes the Differences

Question 16

Question 16

Multiple Choice

Which of the following types of variables characterizes the differences between people in terms of lifestyles,personalities,and social class?


A) geographic
B) demographic
C) psychographic
D) behavioral

Correct Answer:

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