In Technology-Based Markets,the Marketing Manager Must Understand Who Are the Different

Multiple Choice

In technology-based markets,the marketing manager must understand who are the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures.Which of the following types of customers will be the last to buy the product?

A) late majority
B) early majority
C) innovators
D) laggards