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    Marketing Management Study Set 3
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    Exam 4: Analyzing Consumer Behavior
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    Which of the Following Is the First Step in the Customer
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Which of the Following Is the First Step in the Customer

Question 59

Question 59

Multiple Choice

Which of the following is the first step in the customer behavior model?


A) search for alternatives
B) evaluation of alternatives
C) need recognition
D) cognitive dissonance

Correct Answer:

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