Multiple Choice
Which of the following statements is true regarding the rugby approach to new product development?
A) The team handling new product development is closely controlled by the top management.
B) The new product development process is a linear process where different stages take place sequentially.
C) Different teams of experts handle the product development during different stages of the process.
D) Members of the development team stay in close touch with external market conditions and continually learn from each other.
Correct Answer:
Verified
Correct Answer:
Verified
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