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    Marketing Management Study Set 3
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    Exam 8: New Product Development
  5. Question
    When the Customers Become Active Participants in the Innovation Process,it
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When the Customers Become Active Participants in the Innovation Process,it

Question 34

Question 34

Multiple Choice

When the customers become active participants in the innovation process,it is known as:


A) democratizing.
B) multilearning.
C) customerization.
D) co-creation.

Correct Answer:

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