Multiple Choice
Which of the following techniques uses an estimate of the eventual penetration rate,an estimate of the ultimate repeat rate,and an estimate of the relative product category usage rate of buyers of the new brand to determine eventual market share?
A) Parfitt-Collins model
B) Boston Consulting Group Matrix
C) Porter's Five Forces model
D) GE's industry analysis evaluation
Correct Answer:
Verified
Correct Answer:
Verified
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