Which of the Following Statements Is True Regarding a Value-Added

Multiple Choice

Which of the following statements is true regarding a value-added reseller?

A) A value-added reseller normally has a much larger number of suppliers.
B) Selling through a VAR is more like a supplier relationship.
C) Companies selling through VARs rarely have well-established markets into which they can also sell by themselves.
D) Marketing managers using VARs also have to have significant branded marketing skills.