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    Marketing Management Study Set 3
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    Exam 12: Channels of Distribution
  5. Question
    Discuss Efficient Consumer Response (ECR)and the Continuous Replenishment Program (CRP)
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Discuss Efficient Consumer Response (ECR)and the Continuous Replenishment Program (CRP)

Question 24

Question 24

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Discuss efficient consumer response (ECR)and the continuous replenishment program (CRP).

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a.ECR is the process of reducing costs t...

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