Chipotle Developed a Mobile Social Game Called Scarecrow That Allowed

Multiple Choice

Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Chipotle locations.This is an example of which of the following?

A) Plot placement.
B) Game clutter.
C) Transactional advertising.
D) Gold farming.
E) Advergame.