It Is Important to Protect Trade Dress Against Adoption by a Competitor

Multiple Choice

It is important to protect trade dress against adoption by a competitor failure to protect the mark can:

A) deceive purchasers into believing they have obtained a comparable product.
B) dilute the originator's resource investment in its product appearance.
C) usurp the business goodwill of the developer of the trade dress.
D) allow the mark pass into the English language (like 'aspirin') and become generic.