Multiple Choice
Double targeting is an example of which method of segmentation?
A) psychographic segmentation
B) geographic segmentation
C) behavioural segmentation
D) gender segmentation
E) reference group segmentation
Correct Answer:

Verified
Correct Answer:
Verified
Q1: What are the three steps involved in
Q2: "Suburban Gentry" is a market cluster segmented
Q4: Demonstrate how psychographic research has been important
Q5: Double targeting involves devising separate marketing strategies
Q6: Explain the difference between the product differentiation
Q7: Positioning refers to the place a brand
Q8: Advertisers attempt to<br>A) change consumer attitudes about
Q9: Ideal self is how you see yourself.
Q10: Looking-glass self is how you think others
Q11: When organizations target their markets psychographically,<br>A) advertising