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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    The 4D- Rule Applies to
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The 4D- Rule Applies to

Question 41

Question 41

Multiple Choice

The 4D- rule applies to


A) loyalty-response
B) psychographic segmentation
C) developing a positioning statement
D) behavioural segmentation
E) developing advertising

Correct Answer:

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