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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
  5. Question
    How Can Marketers Use the Self-Concept Theory to Their Advantage
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How Can Marketers Use the Self-Concept Theory to Their Advantage

Question 13

Question 13

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How can marketers use the self-concept theory to their advantage?

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Self-concept theory states that the self...

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