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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    What Are the Two Primary Factors That Would Prompt a Company
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What Are the Two Primary Factors That Would Prompt a Company

Question 45

Question 45

Essay

What are the two primary factors that would prompt a company to reposition its brand?

Correct Answer:

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Repositioning is defined as changing the...

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