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    Exam 1: An Overview of Integrated Marketing Communications
  5. Question
    Which of the Following Promotional Mix Elements Consists of Activities
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Which of the Following Promotional Mix Elements Consists of Activities

Question 66

Question 66

Multiple Choice

Which of the following promotional mix elements consists of activities that attempt to stimulate short-term buyer behavior? 


A)  sales promotion 
B)  advertising 
C)  publicity 
D)  personal selling 
E)  All of these are correct.

Correct Answer:

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