Julie and Her Department Are Responsible for Making Brand-Level Fundamental

Multiple Choice

Julie and her department are responsible for making brand-level fundamental and implementation marcom decisions.What are the expected outcomes of these decisions? 

A)  increasing sales and profits 
B)  enhancing brand awareness and attitudes 
C)  enhancing brand equity and affecting behavior 
D)  increasing purchase intentions and affecting behavior 
E)  enhancing brand equity and increasing brand awareness