Multiple Choice
The choice of appropriate marketing communications tools and media naturally flows from the answer to which of the following questions?
A) "What is the most cost-efficient communications to use?"
B) "Which communications tool best serves the company's needs?"
C) "How easy will it be to evaluate the effectiveness of the communications?"
D) "What are the communications supposed to do or accomplish?"
E) "Who is the target audience for the communications?"
Correct Answer:
Verified
Correct Answer:
Verified
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