One Important Factor That Has Led More Firms to Perform

Multiple Choice

One important factor that has led more firms to perform research and acquire data to determine whether implemented marcom decisions have accomplished the objectives they were expected to achieve is _____.

A)  increasing demand for accountability 
B)  rapidly changing consumer tastes and preferences 
C)  changing economic conditions 
D)  increasing marcom expenses 
E)  less reliance on outside agencies to perform the marcom function