In Using Marketing-Mix Modeling,the Finer,or More Disaggregated,the Data the Better

Multiple Choice

In using marketing-mix modeling,the finer,or more disaggregated,the data the better the analysis can be in determining which specific marketing mix elements are most and least effective in _____.

A)  generating awareness 
B)  creating brand loyalty 
C)  developing new markets 
D)  reaching the current target market 
E)  driving sales