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    Business
  3. Study Set
    Advertising Promotion and other aspects
  4. Exam
    Exam 3: Brand Adoption, Brand Naming and Intellectual Property Issues
  5. Question
    The First Step in Facilitating Adoption Is to Make Consumers
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The First Step in Facilitating Adoption Is to Make Consumers

Question 59

Question 59

True/False

The first step in facilitating adoption is to make consumers aware of a new product's or service's existence.

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