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    Advertising Promotion and other aspects
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    Exam 3: Brand Adoption, Brand Naming and Intellectual Property Issues
  5. Question
    It Is Possible to Quantify the Five Adoption Determining Factors
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It Is Possible to Quantify the Five Adoption Determining Factors

Question 43

Question 43

True/False

It is possible to quantify the five adoption determining factors in terms of their importance and evaluation of effectiveness to arrive at a total score that indicates the likelihood that a new product will succeed.

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