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Though Not Shown in the Brand Adoption Process Model,_____ (A

Question 11

Multiple Choice

Though not shown in the Brand Adoption Process Model,_____ (a form of free advertising) also plays a significant role in facilitating brand awareness.


A)  public relations 
B)  sales promotion 
C)  personal selling 
D)  word-of-mouth communication 
E)  on-line advertising

Correct Answer:

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