In Evaluating Candidate Names During the Brand Naming Process,names Are

Multiple Choice

In evaluating candidate names during the Brand Naming Process,names are evaluated using criteria such as _____.

A)  managers' subjective judgment of the suitability of the name 
B)  consumers' awareness level 
C)  technological aspects of the product 
D)  favorability of association conjured up by the name 
E)  economic conditions that may impact the market