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  3. Study Set
    Advertising Promotion and other aspects
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    Exam 3: Brand Adoption, Brand Naming and Intellectual Property Issues
  5. Question
    List and Explain the Steps of the Brand Naming Process
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List and Explain the Steps of the Brand Naming Process

Question 50

Question 50

Essay

List and explain the steps of the brand naming process.Describe how a brand manager for a new brand of detergent would go through the process.

Correct Answer:

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Step 1: Specify objectives for the brand...

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