True/False
Brand positioning is an essential preliminary activity,or fundamental decision,to developing a successful marcom program.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q67: A brand's positioning represents the key feature,benefit,or
Q68: Marian is uneducated,frustrated with her life,and seeks
Q69: Nielsen Claritas' PRIZM NE,a geodemographic marketing service,has
Q70: Due to privacy laws,marketers are not able
Q71: The Believers is the VALS group that
Q73: _ represents information about consumers' behavior in
Q74: Nonfamily households constitute about one-third of all
Q75: Demographic variables include characteristics such as age,income,and
Q76: Product-related and not-product-related features make up brand
Q77: What are the two main dimensions of