In Deciding Among the Four General Targeting Methods,a Marketer Must

Multiple Choice

In deciding among the four general targeting methods,a marketer must consider two factors.These factors are _____.

A)  how large should the target be, and what area(s) of the country should it include 
B)  what media would best reach the target market, and what appeal would work best 
C)  how many target markets should be selected, and how large should they be 
D)  how to evaluate the success of the marcom strategies and measure of financial success 
E)  how easy or difficult is it to collect data, and how predictive the characteristic is of consumer choice behavior