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    Exam 5: Segmentation, Targeting, and Positioning
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    Which VALS Group Is the Most Likely to Structure Their
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Which VALS Group Is the Most Likely to Structure Their

Question 92

Question 92

Multiple Choice

Which VALS group is the most likely to structure their social lives around their family and work? 


A)  Innovators 
B)  Experiencers 
C)  Achievers 
D)  Strivers 
E)  Makers

Correct Answer:

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