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    Advertising Promotion and other aspects
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    Exam 5: Segmentation, Targeting, and Positioning
  5. Question
    A Brand's _____ Represents the Key Feature,benefit,or Image That It
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A Brand's _____ Represents the Key Feature,benefit,or Image That It

Question 127

Question 127

Multiple Choice

A brand's _____ represents the key feature,benefit,or image that it stands for in the target audience's collective mind.


A)  logo 
B)  name 
C)  positioning 
D)  placement 
E)  semiotics

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