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    Advertising Promotion and other aspects
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    Exam 6: The Communications Process and Consumer Behavior
  5. Question
    The CPM Perspective Views Consumers as Pursuing Fun,fantasies,and Feelings
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The CPM Perspective Views Consumers as Pursuing Fun,fantasies,and Feelings

Question 9

Question 9

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The CPM perspective views consumers as pursuing fun,fantasies,and feelings.

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