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    Exam 6: The Communications Process and Consumer Behavior
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    Combining Stimulus Features with Expectations of What Should Be Present
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Combining Stimulus Features with Expectations of What Should Be Present

Question 30

Question 30

Multiple Choice

Combining stimulus features with expectations of what should be present in the context in which a stimulus is perceived is known as _____.


A)  attribution 
B)  habituation 
C)  feature analysis 
D)  active synthesis 
E)  perceptual mapping

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