Multiple Choice
The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally constituted world to their brands.Which of the following is NOT a good illustration of meaning transfer?
A) Company A imprints an insignia of the British flag on its merchandise.
B) Company B advertises that it is a proud sponsor of the Olympics.
C) Company C always includes images of cowboys in its advertisements.
D) Company D claims its automobile tires are the best because its technology is the most modern in the industry.
E) Company E placing a cancer ribbon on every package.
Correct Answer:

Verified
Correct Answer:
Verified
Q82: Noise may occur during the encoding of
Q83: The second stage of perceptual encoding is
Q84: The Yellow Submarine is a submarine sandwich
Q85: An individual's mood can influence his or
Q86: According to the CPM,consumer behavior is seen
Q87: Encoding involves activities undertaken by receivers to
Q89: According to the HEM,consumer behavior is seen
Q90: The representation of sensory experiences in short-term
Q91: Which of the following is NOT a
Q92: A sign relation is established in marketing