Multiple Choice
Let's say that you are watching a TV advertisement.During the ad,a spokesperson talks about the attributes of the product.At the same time you are shown a picture of the product in use,the warranty information is flashed across the screen.Your ability to process the warranty detail is limited because _____ cannot handle the information overload.
A) perceptual field
B) sensory store
C) short-term memory
D) long-term memory
E) knowledge structures
Correct Answer:

Verified
Correct Answer:
Verified
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