Multiple Choice
Anita,who is in the process of shopping for a new car,is fascinated with a television commercial that relates the Porsche 911 to a thoroughbred horse,comparing the quality of design and aerodynamics of the car to the fine breeding and training of a champion race horse.This commercial is an example of _____.
A) symbolic interaction
B) animalistic referral
C) schematic linkage
D) concretizing
E) a simile
Correct Answer:

Verified
Correct Answer:
Verified
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