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    Exam 7: The Role of Persuasion in IMC
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    According to Classical Conditioning,repeated Association with the Purchase of a Product
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According to Classical Conditioning,repeated Association with the Purchase of a Product

Question 63

Question 63

True/False

According to classical conditioning,repeated association with the purchase of a product (CR)will encourage consumers to seek exposure to advertisements (CS)in order to achieve an unconditioned response (UR).

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