In Recognizing Alternative Paths to Attitude Formation and Thus to Persuasion,the

Multiple Choice

In recognizing alternative paths to attitude formation and thus to persuasion,the ELM points out that the form of persuasion will depend both on consumer _____ (their motivation,opportunity,and ability to process marketing messages) and the relative strengths of the brand.

A)  aptitudes 
B)  characteristics 
C)  decoding strategies 
D)  encoding strategies 
E)  feelings