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    Exam 8: Imc Objective Setting and Budgeting
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    Presales,or Communication,objectives Such as Increases in Brand Awareness Are Claimed
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Presales,or Communication,objectives Such as Increases in Brand Awareness Are Claimed

Question 56

Question 56

True/False

Presales,or communication,objectives such as increases in brand awareness are claimed to be "vaguely wrong," in contrast to sales measures that are asserted to be "precisely right." 

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