Which of the Following Is a Reason Why It Is

Multiple Choice

Which of the following is a reason why it is essential that objectives be established prior to making implementation decisions regarding message selection,media determination,and how the various marcom elements should be mixed and maintained? 

A)  Objectives guide marcom decisions. 
B)  Objectives create brand awareness. 
C)  Objectives generate sales leads. 
D)   Objectives offset bad publicity. 
E)   Objectives enhance a brand's image.