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James Denton,the Marketer for Denton Cheese,distributed Samples of a New Cheese

Question 98

Multiple Choice

James Denton,the marketer for Denton Cheese,distributed samples of a new cheese dish to consumers in the hope that they will form positive _____ about the product's performance,which will then lead to further purchases.


A)  loyalty ties 
B)  expectations 
C)  awareness 
D)  beliefs 
E)  attitude reinforcements

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