Multiple Choice
An example of usage expansion advertising is _____.
A) a soft drink manufacturer who is the first to introduce a five-liter plastic bottle
B) a manufacturer of baking soda promoting a new use for the product
C) a retailer who doubles the promotional budget
D) a retailer that was using only newspaper advertising expanding into radio advertising
E) a gas station advertising that it is open 24 hours a day
Correct Answer:

Verified
Correct Answer:
Verified
Q79: _ act as liaisons so that the
Q80: Creating demand for an entire product category
Q81: Smaller competitors in an industry typically have
Q82: The _ are involved in tactical decision
Q83: Which of the following is a basic
Q85: Advertising's long-term role has been described as
Q86: Which of the following is an advantage
Q87: Message strategies and decisions are most often
Q88: Effective advertising should build sales volume by
Q89: A compensation system in which agencies carefully