Multiple Choice
Which of the following is an example of an advertisement that was designed to create primary demand?
A) "Weekends were made for Michelob."
B) "Orange juice isn't just for breakfast anymore."
C) "Like a good neighbor, State Farm is there."
D) "You're in good hands with Allstate."
E) "Gillette: the best a man can get."
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Advertising that teaches new uses for existing
Q8: The case for investing in advertising is
Q9: _ are responsible for developing overall media
Q10: Elasticity is a measure of how responsive
Q11: Addilson is responsible for developing the overall
Q13: Advertising has not been demonstrated to influence
Q14: Most successful companies are aware that consistent
Q15: The _ says that sales volume,or quantity,typically
Q16: Sam works for a full-service advertising agency.His
Q17: _ procure specific vehicles within particular media