Which Combination of Advertising and Price Elasticity Should Be Applied

Multiple Choice

Which combination of advertising and price elasticity should be applied in a situation where there are mature market goods and consumers have complete information about most brands in the category? 

A)  increase advertising and/or discount prices 
B)  maintain the status quo 
C)  build image via increased advertising 
D)  grow volume via price discounting 
E)  decrease prices and advertising expenses