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    Exam 11: Endorsers and Message Appeals in Advertising
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    The Source Attribute of Power Leads to the Receiver Processing
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The Source Attribute of Power Leads to the Receiver Processing

Question 63

Question 63

Multiple Choice

The source attribute of power leads to the receiver processing mode of ______.


A)  compliance 
B)  identification 
C)  internalization 
D)  similarity 
E)  attitude change

Correct Answer:

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