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    Exam 11: Endorsers and Message Appeals in Advertising
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    The Source Attribute of Attractiveness Is Associated with Which Receiver
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The Source Attribute of Attractiveness Is Associated with Which Receiver

Question 83

Question 83

Multiple Choice

The source attribute of attractiveness is associated with which receiver processing mode? 


A)  compliance 
B)  identification 
C)  internalization 
D)  similarity 
E)  attitude change

Correct Answer:

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