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    Advertising Promotion and other aspects
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    Exam 11: Endorsers and Message Appeals in Advertising
  5. Question
    When the Receiver Finds Something in an Endorser That They
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When the Receiver Finds Something in an Endorser That They

Question 122

Question 122

Multiple Choice

When the receiver finds something in an endorser that they consider attractive,persuasion occurs through a process of _____.


A)  identification 
B)  externalization 
C)  normalization 
D)  internalization 
E)  habituation

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