Multiple Choice
Which of the following successful media campaigns relied on a consumer-generated story about the brand?
A) Old Spice's "Smell Like a Man, Man"
B) Nike's "Write the Future"
C) UPS's "Driver for a Day"
D) Burger King's "Whopper Sacrifice"
E) Evian's "Roller Babies"
Correct Answer:
Verified
Correct Answer:
Verified
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