Multiple Choice
Charles wants to use an advertising medium that offers the capability to target a precisely defined group of people,the ability to determine exactly how effective the advertising effort is so that he can justify budget allocations to this medium,and offers the flexibility to meet changing circumstances.Charles should use _____.
A) television
B) outdoor billboards
C) magazines
D) direct mail
E) brand placement
Correct Answer:
Verified
Correct Answer:
Verified
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