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    Advertising Promotion and other aspects
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    Exam 16: Media Planning and Analysis
  5. Question
    Advertising Purchased on All Network Programs Aired Simultaneously So That
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Advertising Purchased on All Network Programs Aired Simultaneously So That

Question 8

Question 8

True/False

Advertising purchased on all network programs aired simultaneously so that all consumers viewing TV at this time will be exposed to the brand's advertising is called a roadblock.

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