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    Advertising Promotion and other aspects
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    Exam 16: Media Planning and Analysis
  5. Question
    According to the Shelf-Space-Model,achieving a High Level of Weekly Reach
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According to the Shelf-Space-Model,achieving a High Level of Weekly Reach

Question 23

Question 23

True/False

According to the shelf-space-model,achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency.

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