Multiple Choice
Anita's is a local hair salon.During an established time frame,her target audience was exposed to three of her advertisements.The three represents _____.
A) gross rating point
B) spread
C) scope
D) reach
E) frequency
Correct Answer:

Verified
Correct Answer:
Verified
Q76: The higher up the hierarchy of effects
Q77: Jack owns a fishing lodge.He spends $3,000
Q78: Geographic information generally provides the most meaningful
Q79: The choice of _ is,in many respects,the
Q80: _ are the general communication methods that
Q82: The most meaningful basis for segmenting target
Q83: Media-planning software is used by advertisers to
Q84: A basic premise of frequency value planning
Q85: According to the concept of effective reach,there
Q86: Assume that an advertising campaign reaches 70